Blackpool is a place like no other; an ambitious resort with a resolute sense of pride and history and a unique bond with the British public. During the past decade, there has been a gradual repositioning of the resort to create a place with a rich blend of heritage and contemporary attractions.

This considered and consistent approach has led to the town cementing its position as the most visited seaside destination in the UK. Now, with an enviable track record of delivering an exceptional experience for around 18 million visitors every year, Blackpool is revitalising its business tourism offer.